Mobile China Payment Flow
Mobile India Payment Flow
Desktop India Payment page
Paperwhite India Payment Flow


The challenge was to create a payment flow for Kindle books in China and India. Solve the problem of bank redirect so users don't get sent to a separate bank site to conclude book purchase.

Created a system that used gift cards as the seemless way to purchase books. Have an easy way to add to those gift card balances to avoid the credit card bank redirects. This needed to work on all Kindle devices such as desktop, mobile, tablet and Paperwhite.


  • Concept development

  • Sketches

  • Wireframes

  • Usability (China)

  • Build coordination